Learn the marketing strategies that helped me build a thriving acupuncture practice and have now helped 4,500+ acupuncturists grow their clinics.

Fresh new marketing ideas to get visible in your community and attract more patients:
• Thousands of course alumni
• Over 100 five-star reviews
• 11 years teaching marketing
• NCCAOM PDAs available
• Your clinic schedule is inconsistent
• You’re not sure which marketing strategies actually work
• You’ve tried social media but it feels exhausting
• You know acupuncture helps people — but getting visible feels hard
Learn the marketing fundamentals that create a steady flow of new patients for your acupuncture practice.
What if you walked into your clinic on a Monday morning to a full schedule of patients and knew exactly what to do to keep that patient momentum going? Learn the “rules” of marketing and easy strategies to get a consistent flow of new patients.
Get more patients, grow your practice with intention, and finally feel confident in your marketing. Twice a year, join me and a small group of acupuncturists for the live version of the class. We’ll meet once per week for 8 weeks. Class is held in April and Sept. each year.
The same dynamic, step-by-step content as the live version, delivered via pre-recorded videos and workbooks. Perfect for those who want to work on their own schedule, or don’t want to wait for the live class. Comes with instant access to all lessons.
Simple, actionable marketing strategies and a dose of motivation. Membership includes Live Marketing Q&A once per month, and 5-minute marketing audio delivered to your inbox every Monday morning.
Need guidance and direction for your marketing? Want help refining your marketing strategy, or outlining a plan? Need accountability for your business growth goals? Let Michelle help. Single sessions or monthly recurring coaching available.
“By the way, this class is awesome. I will make sure to let people know as soon as I’m done with it. Very well organized and to the point, crisp, and clear. I’ve been disappointed with similar products in the past. Yours is the real deal.”
– JOANNE, Licensed Acupuncturist in NY
Email marketing is an incredibly effective (and cost-effective!) marketing strategy. Learn specific tips to get more patients on your schedule.
After initially struggling with marketing my acupuncture practice 16 years ago, I met a marketing mentor who taught me the “rules” of marketing and helped me understand what it means to create an effective marketing strategy. My practice and my marketing were transformed.
Today I’m that marketing mentor for you. I absolutely love marketing and I’ve taught over 4,500 acupuncturists. Let me help you create a marketing plan to grow a thriving acupuncture practice. Ready to serve more patients in your community and have a greater impact? Let’s go!
I feel like we got a ton of good insight and tweaks for the website, and I truly appreciate the big picture marketing plan that you laid out for us. I’m feeling super inspired.”