Today I’m so pumped to interview Eric Schanke, L.Ac., author of the upcoming textbook Ashi Acupuncture: Advanced Needling Techniques, blogger at Ashi Acupuncture, and owner of a private practice in Oroville, California. Eric has a unique perspective on patient treatment that I’m looking forward to sharing today.
When I started my practice, I felt pretty fuzzy about the difference between mission and vision statements. And I had never given any thought as to WHY they were necessary. My general feeling about mission and vision statements was that “people said you should have them if you’re running a business.” So I wrote them and hid them […]
Okie dokey! Let’s talk about ideas for creating an “experience” as a targeted acupuncture marketing technique like we talked about last post, to help draw and retain patients.  All of this is secondary (of course) to providing a quality treatment and a baseline pleasant experience. It’s about providing something more interesting, entertaining, nurturing,
Making your office an “experience” can help increase interest in your business, raising new patient numbers and patient retention.  You can strive to make a treatment at your office an “experience” on a variety of different levels – meaning you can put just a little effort into it, or a lot. Keep that in mind as you […]
Let’s talk about the concept that you truly are marketing ALL THE TIME as a small business owner. This is especially true in a field like acupuncture where you’re selling yourself and your expertise. We touched on this briefly in the last post when I mentioned that your interaction with a patient at every stage […]
Hello again and welcome!  Let’s dive right into the second half of free marketing ideas (check out the first half here) to boost your acupuncture practice and bring in more patients.  As a reminder, the importance of most of these marketing ideas is to connect with people in person whenever possible in order to build trust. […]
Which to Spend on Reaching More Acupuncture Patients: Time or Money? Marketing costs either time or money, just like everything, right? So there’s always a cost associated with it, you just have to choose which you’d like to spend, based on what’s available to you.  If you find yourself occasionally sitting in your office tapping your fingers on […]
