Acupuncture School Archives | Acupuncture Marketing

How to Market Your Acupuncture Clinic as You Prepare to Reopen After COVID-19

How to Market Your Acupuncture Clinic as You Prepare to Reopen After COVID - A Guide for this Transitory Time

Wondering what to talk about in your marketing as you get ready to go back into practice in a few weeks? I’ve been getting this question a lot, as states prepare to open up after quarantine. We’re in an odd place, still not sure when we’ll be open but wanting to prepare patients for our return. I share my own marketing goals and messages that I plan to use during this strange time of transition. Read on >>

Acupuncture Student Interview: Danielle, Third-Year Student

Welcome to our second acupuncture student interview! Today we’re talking with Danielle, third-year acupuncture student at Finger Lakes School of Acupuncture & Oriental Medicine (FLSAOM). She graduates in eight months, so we had the chance to talk about her exciting upcoming plans for her acupuncture practice, as well as her trip to China with her classmates, […]

Mission and Vision Statements – What Are They? Why Do You Need Them?

When I started my practice, I felt pretty fuzzy about the difference between mission and vision statements. And I had never given any thought as to WHY they were necessary. My general feeling about mission and vision statements was that “people said you should have them if you’re running a business.” So I wrote them and hid them […]

Acupuncture Student Interview: Meet Sam, Second Year Student

Welcome to our first acupuncture student interview!

Acupuncture Research at the University of York, England – Part 2, Plus Christmas Pictures

Last post I left you with a cliffhanger! After so much effort to get to England to study a Masters in Health Services Research with a specialization in acupuncture research, what did I decide? Did I stay, or did I go?

Acupuncture Research at the University of York, England – Part 1

Welcome back! A few posts ago I promised I’d talk about my experience studying acupuncture research abroad in England. This is part of my series of posts dedicated to all the amazing places around the world that acupuncture can take you. I really believe that anywhere you want to travel, there’s a way that acupuncture can […]

Acupuncture China Trip with Finger Lakes School of Acupuncture & Oriental Medicine

Welcome back, ladies and gents! I know the last group of posts have been a little technical, so let’s take a brain-break and talk about: TRAVEL. And even better, acupuncture-related travel!

Acupuncture Marketing – Create an “Experience” With This List of Fun Ideas

Okie dokey! Let’s talk about ideas for creating an “experience” as a targeted acupuncture marketing technique like we talked about last post, to help draw and retain patients. All of this is secondary (of course) to providing a quality treatment and a baseline pleasant experience. It’s about providing something more interesting, entertaining, nurturing,

Acupuncture Marketing