Lately I’ve been reading more and more articles emphasizing the importance of blogging for improving the Google rank and website traffic of local businesses. The beauty of blogging is that it doesn’t cost a thing – except your time….
Starting a Practice
Welcome back to another post about naming your acupuncture practice!
Last post, we talked about the Seven Mistakes to Avoid When Choosing Your Acupuncture Practice Name. Although we’ll go over those mistakes briefly today, you’ll definitely want to check that post out as well. It’s an important “prequel” to today’s post.
Since we focused on what not to do in last post, today let’s talk about your options. We’ll look at the three common methods of choosing an acupuncture practice name, and the pros and cons of each option.
Welcome back, everyone! This week’s post is inspired by a reader, Danielle of the blog Acupuncture Flow. Danielle is a third-year acupuncture student at Finger Lakes School of Acupuncture, and she asked how to choose a great name for her future acupuncture practice.
Choosing a business name is an important process. The name you choose will (hopefully) be with you a long time, and it says a lot about you. It’s the first impression people get about your business, and it’s part of what determines if a patient will call you for an appointment….
When I started my practice, I felt pretty fuzzy about the difference between mission and vision statements. And I had never given any thought as to WHY they were necessary. My general feeling about mission and vision statements was that “people said you should have them if you’re running a business.” So I wrote them and hid them in a binder. Helpful, eh?…